Digital Transformation
of Autosol Hub
How Dorange delivered a fully integrated digital ecosystem — from a fragmented web presence to a unified international trading platform, built for scale.
By Dorange
Five purpose-built components — spanning brand, communication, procurement, and operations — forming one cohesive digital ecosystem.
Automotive Marketplace UI/UX Development
Vehicle Listing System Structuring
Mobile-First Experience Design
Meta (Facebook/Instagram) Ads Management Support
Inquiry & Lead Funnel Optimization
Problem Statement
Autosol Hub required a structured and user-friendly automotive marketplace to display vehicle listings and generate inquiries. The platform faced several usability and conversion-related challenges:
Unstructured vehicle listing layout making browsing confusing for users
Weak filtering and search functionality for finding specific vehicles
No clear user journey from browsing → vehicle selection → inquiry submission
Poor mobile experience affecting majority of users in automotive browsing
Low conversion rate due to lack of optimized inquiry funnel
Limited visual hierarchy making listings less engaging and unclear
Dorange Unified Solution
Dorange redesigned the platform with a marketplace-first approach focused on usability and conversions:
Designed a structured and modern interface for vehicle listings with improved clarity
Reorganized vehicle display format to highlight key details (price, specs, availability)
Improved navigation system allowing users to quickly find relevant vehicles
Simplified the process from vehicle view to inquiry submission for higher conversions
Optimized full browsing experience for mobile users (primary traffic source)
Enhanced layout structure to improve readability and engagement with listings
Aligned platform structure with marketing campaigns for better lead capture performance
Common Results
Post-launch, Autosol Hub saw improvements across every dimension — from brand perception to operational efficiency.
In Their Own Words
Dorange improved our platform usability and made it easier for customers to find and inquire about vehicles.— GAL, Product Manager, Autosol Hub
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